SEO is short for search engine optimization. Basically, you – or rather, we – optimize your website for search engines. Do it wisely, and you can appear on the first result page for keywords relevant to your business. That entails more traffic, more leads, and, ultimately, more sales.

Most of our clients see improvements from SEO within the first three to six months, though more significant results take longer.

To measure your SEO campaign, pick metrics that reflect your goals. For example, use organic traffic, newsletter subscriptions, and time-on-site if your goal is to increase lead generation. Conversion rates and downloads reflect conversion rates.

Many small companies handle their SEO efforts themselves. You have plenty of online resources that can help you learn and implement your SEO strategies. However, mastering SEO takes time. If you want to avoid the trial-and-error period and maximize your budget, an agency like Breeeze literally turns SEO management into a breeze.

The results you can expect from SEO depend on your strategy’s quality and how well you track and optimize your metrics. Solid planning and tracking help you dominate SERPs, attract qualified traffic, and push the acceleration pedal on sales.

SEO management depends on the scope of work, deliverables, and agency experience. Some agencies charge by the hour, while others offer flat rates. Breeeze uses a pay-as-you-go system to maximize your budget allocation.

SEO is an ongoing process – just like dental hygiene or garden maintenance. Keeping your visibility and search traffic up requires long-term SEO efforts such as content creation, link-building campaigns, technical SEO audits, and more. But once you have a solid SEO strategy in place, managing it is a breeeze.