HARO is an online platform where journalists, bloggers, and high authority websites can seek expert insights for their articles. It provides a unique opportunity for experts to gain PR coverage. HARO sends out queries three times a day on weekdays, categorized by topic and with submission deadlines and media outlets specified. Started in 2007 as a Facebook group, HARO now has 55,000+ bloggers and journalists using the service.

We will send you a Typeform questionnaire that includes questions about your client's business, details of the email account that we will use to pitch HARO reporters, the LinkedIn profile of the source, a link to the headshot, a short bio. We will also ask to list websites where your client already has links (if any) to avoid duplicates. The more details we have about your client and their business, the merrier. We will edit the bio and offer you some tips on enhancing the LinkedIn profile to boost the source's credibility.

We need access to an email address on your client's domain because some queries forbid PR professionals and agencies from responding. Moreover, when a pitch comes directly from the source, it looks more legitimate and boosts conversion.

In 99% of cases, no.
We don't pay reporters or blogs for placements, so in most cases, we don't have the freedom to choose an anchor or target URL. Most links will be to your client's home page with a branded anchor. The goal of HARO is to provide useful insights to bloggers and journalists and help them enhance their articles. Requesting specific URL's and anchor text will look unnatural and will show reporters that the source is using HARO as a link building tool. Use our niche edits link building service to complement HARO efforts and build links to specific URLs.

You don't have to work with us, and you can surely do HARO yourself. We have even written a guide to help you get started. However, bear in mind that you will need to spend at least 5 hours a week to respond to queries for one client. How much is your time worth? You could be spending it acquiring new customers and growing your business. Moreover, some queries come at inconvenient times (like 5:30 AM EST). That's why we have writers who live in different time zones and can cover most queries.

When you build relevant links, it will increase your perceived search engine authority and relevancy. This will in turn boost your organic rankings across the board, allowing you to capture visitors with high intent.