Although marketing has been around for decades as a stand-alone science, you still have some mountains to move. For example, some CEOs expect budget – or even wholly free audits – from their marketing agencies.
In our previous article, How to sell SEO Audit Services to SaaS Companies, we discuss the importance of positioning your audit services as premium. SaaS founders understand that things aren’t cheap in this industry, so they expect to pay more for quality.
But you can’t exactly touch the corner of your mouth with your pinky and demand one billion dollars like Dr. Evil. Instead, read this article to find out what a fair price SEO Audit checklist would look like in 2021.
This stage is essential because you want to show you’re an expert in your field without disclosing too much. If you’re pitching to SaaS CEOs, they’ll understand why quality audits can help them solve and prevent many errors.
At this point, you can explain how an initial audit can save them money in the long run. You can also suggest a free standard audit if you feel this increases your chances with a particular client.
The quick-win method works too.
Here’s how you do it:
Split your SEO audit into categories like:
Auditing these services won’t take long, plus they’re treasure troves of minor errors that break the conversion funnel. So, if you can identify and fix a checkout page bug that leads to more conversions, you can get the job faster.
So, you’ve scored your client 🚀! Now that you’re in the pre-audit stage, here is some advice to make sure everything goes smoothly:
In this stage of the conversation, you’ll have to be very precise about your pricing structure. Our advice when selling separate SEO services is to sell them more expensively because:
You’ll need to set aside some hours to understand a company, whether you’re doing just keyword research or the whole shebang.
If you’re using this knowledge for three services, you don’t need to charge the client each time you’re applying an insight you’ve gained on their company.
Here’s an example:
A customer needs an SEO audit with content strategy, keyword research, and technical SEO. In this case, you can reduce the total price of your package.
Besides, your customer perceives your business relationship as valuable to you.
So, your SEO audit’s prices should reflect all the actionable steps you’re taking and what you’re looking for. We’re going to give you a ballpark list below, but you should detail it with as many actions as possible so that the client understands what you’re doing:
At this point, it’s up to your customer whether they want to continue working with you or not. If they do, they’ll want you to fix all of the mistakes you’ve identified to ensure their website gets smooth conversions.
So, your price proposal should include things to fix or use after the audit, such as:
Besides, you must set up a meeting with your customer to decide on a few goals. If you remember this from college, your objectives have to be SMART, which means:
Now you know what you should include in your proposal and what prep work you need before sending your proposal. Remember to start with a helpful correction and to position your services as premium. You can offer a considerable discount for bulk services, plus a free initial audit to hook your customers.
Prepare a complete list with all your services, too, so your customers understand where they’re investing their money.
Another essential element is to make sure your website looks professional. That way, your customers will see all the valuable info faster, and you’ll get more conversions.