Majestic vs. Moz: Which One Should You Pick?

November 12, 2023

If you’re a freelance SEO or want to purchase the right SEO software for your team, you’re on the right page.

We’re an SEO agency, and our experts have tested numerous classic SEO tools over the years.

We’ll share our thoughts on Majestic vs. Moz in this article, exploring:

  • Pricing plans
  • Functionality
  • Key metrics
  • Notable features and limitations
  • And more

Keep reading below to make an informed choice.

TL;DR:

  • Audience: Useful for freelance SEOs, small business owners, and SEO agencies.
  • Common Features: Both offer audit management, competitive analysis, keyword research tools, and link management.
  • Moz Extra Features: Includes content management, Google Analytics integration, keyword tracking, local keyword rank tracking, and more.
  • Majestic Strengths: Superior in link-building metrics with insights into backlinks and anchor texts, offering detailed metrics like Trust Flow, Citation Flow, Topical Trust Flow, etc.
  • Moz Strengths: Offers broader metrics like Domain Authority, Page Authority, MozRank, MozTrust, Spam Score, and social metrics. Good for overall SEO strategy with user-friendly interface and 24/7 support.
  • Pricing: Majestic is more affordable with plans starting at $49.99/month, while Moz starts at $99/month. Moz offers a 30-day free trial, Majestic has some free tools.
  • Best For: Moz is better for comprehensive SEO tasks and larger companies; Majestic is more suited for focused link-building and budget-conscious users.
  • Majestic Limitations: Lacks social metrics and has a more crowded interface.
  • Moz Limitations: Keyword search feature not as robust as competitors for low-volume search terms.
  • Integrations: Majestic integrates with limited platforms like SEMrush, while Moz has broader integration capabilities.

Agency Preference: The agency behind the article prefers Ahrefs for its comprehensive capabilities in keyword research and competitor analysis.

Majestic vs. Moz: What They Can Do

Let’s start with a quick breakdown of the features you can expect.

Both Majestic and Moz offer:

  • Audit management
  • Competitive analysis
  • Keyword research tools
  • Link management

However, Moz boasts some extra features to boost your online presence and put you on the Internet map:

  • Content management
  • Google Analytics integration
  • Keyword tracking
  • Local keyword rank tracking
  • Performance metrics
  • Reporting
  • Statistics
  • SEO management
  • Website analytic

These differences in features between Moz and Majestic explain why Moz is more expensive.

However, you can still use Majestic for basic SEO, especially if you’re a freelance marketing professional or small business owner.

Majestic vs. Moz: Website Metrics

Majestic is a more advanced tool than Moz at analyzing your website’s link-building metrics because it has more actionable insights into different types of backlinks and anchor texts.

However, Moz crawls websites, features more social and domain metrics, and helps you with influencer search. That means you can find content creators that will link to your website to improve your search engine ranking and boost your online prominence.

Majestic’s key metrics include:

  • Trust Flow (TF): This metric gauges the quality of inbound links pointing to your website. TF is based on the premise that authoritative websites tend to link to other trustworthy websites. The higher the Trust Flow, link quality you have.
  • Citation Flow (CF): This performance metric shows the number of links pointing to your website. CF predicts how influential your URL is based on link quantity, not quality.
  • Topical Trust Flow: This performance indicator is an evolution of the Trust Flow metric from a category or sector-based perspective. Topical Trust Flow shows the topical relevance of the inbound links pointing to your site. And it shows which industries or niches most of your incoming links are from.
  • Referring Domains: This metric counts the number of unique domains that link to your website or a particular page. Multiple links from the same domain are counted as one referring domain. A higher number of diverse referring domains is generally a good sign of your website’s authority and popularity.
  • External Backlinks: This is the total count of individual external links pointing to your website or specific pages.
  • Anchor Text: Majestic analyzes the anchor texts used in your website’s backlinks. This analysis helps you gauge the context in which your website is cited, which further helps you understand its relevancy.
  • Link Profile: Majestic offers a visual representation of your website’s link profile, highlighting the balance between Trust Flow and Citation Flow. A balanced profile ideally has a comparable number of high-quality (Trust Flow) and high-quantity (Citation Flow) links.

And you can see them on Majestic Site Explorer:

Moz metrics are:

  • Domain Authority (DA): Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well your website will rank on search engine result pages (SERPs). DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.
  • Page Authority (PA): Similar to DA, Page Authority is a score (on a 100-point scale) that predicts how well a specific page will rank on SERPs. PA is calculated by evaluating data from the Mozscape web index and includes link counts and other factors. PA is a comparative tool, meaning it’s best used to indicate which pages are likely to rank higher than others. So remember, don’t use it as an absolute score of a page’s likelihood of ranking well.
  • MozRank (MR): MozRank quantifies the popularity of a given web page on the internet in terms of links. The higher the MozRank, the higher the quality of the links to a page.
  • MozTrust (MT): MozTrust is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness. If your website has links from highly trusted domains, such as universities, government institutions, or major organizations, your MozTrust will likely be higher.
  • Spam Score: Moz’s Spam Score represents the percentage of sites with similar features that Moz has found to be penalized or banned by Google. This metric doesn’t mean your website is spammy, but it measures the potential risk of getting a Google penalty.
  • Link Explorer: This tool provides information about your backlink profile, including inbound links, linking domains, anchor text, and more. It’s useful for understanding your link profile and comparing it to your competitors’ backlinks.
  • Social metrics: MOZ helps you understand how your website performs on social media platforms, highlighting your engagement, likes, impressions, and more. And it can also do the same for your competitors or potential link partners.

Majestic vs. Moz: Link-Building

Majestic has more link metrics and a better link reporting tool, so you can analyze your link-building strategies thoroughly. You can get a backlink audit, display your backlink profile, understand where your inbound links are coming from, see your outgoing links, etc.

Plus, one of the best features of Majestic in terms of link-building is its Neighbourhood Check.

The concept of a site’s neighborhood comes from the idea that websites with the same IP address or C-class IP range could be related to or managed by the same entity.

Majestic Neighbourhood Check analyzes the so-called "neighborhood" of a website, which is useful to:

  • Assess link quality: If you’re getting links from several websites in the same neighborhood, search engines might see this as a potential private blog network or an attempt on your part to manipulate rankings. It would be a good idea to contact the websites’ owners and ask for those links to be removed.
  • Avoid bad neighborhoods: If your website is hosted on an IP or within a C-class range with many spammy or malicious sites, search engines might deem your site guilty by association. Even if your website is legitimate and high-quality, being in a bad neighborhood may harm your search rankings. As such, you may pick a different hosting provider or change your IP address.

Moz also offers basic link analytics, but it doesn’t tell you where your external links come from regarding topics.

On the other hand, Moz offers an email alert feature that you can use for reactive citation link-building.

In essence, if someone mentions your brand without linking to your website, you can reach out and ask them to add the link.

This tactic is effective because you’re not asking for a new mention but optimizing an existing one.

Pro tip: The date feature in Moz helps you find fresh unlinked mentions and prioritize them. Therefore, the webmasters may be more receptive to a link request.

Majestic vs. Moz: Best Features, Limitations

Now that you understand how Majestic and Moz work, let’s look at their metrics, pros, and cons.

Majestic

Best Features:

  • Anchor text distribution tab: This tool provides detailed anchor text insights in your website’s backlink profile. Having different anchor texts with long-tail keywords means you have a healthy link profile.
  • Historic index: This index is one of the most thorough in the world of link checker software. You’ll need it, especially if you want to identify and remove toxic links from your backlink profile.
  • Link graph: This feature allows you to see tiers of links so your SEO team can understand what your competition is doing. In the long run, this helps you maximize your marketing budget.
  • Neighbourood check: Already explained above.

Limitations:

  • Majestic doesn’t have social metrics, which are essential to analyze your website’s influence.
  • The user interface may feel a bit overcrowded compared to its competitors.

Moz

Best Features:

  • Social metrics integration: Unlike Majestic, Moz readily presents the social metrics of any entered URL.
  • ’Just Discovered’ tab: This feature showcases recent backlinks to a given URL, which will help improve your link-building efforts.
  • Keyword gap tool: Moz allows you to find popular content ideas by analyzing your competitors' profiles and identifying gaps in the content you rank for.

Limitations:

  • The keyword search feature is not as good as Ahrefs or SEMrush, especially for search terms with lower search volume. That’s why we at Breeeze prefer Ahrefs.

Majestic vs. Moz: User-Friendliness and Customer Support

Moz’s interface is arguably more user-friendly because it’s less cluttered, though Majestic has an easier setup. Online marketing experts won't have any issues using any of these tools.

In terms of customer support, both tools offer email support and contact forms, but MOZ has:

  • A community forum
  • 24/7 online support for all pricing plans

Majestic vs. Moz: SEO Training

Moz offers multiple SEO resources for newbies and advanced SEOs. On their website, you can find:

  • A thorough beginner’s guide
  • An SEO learning center with numerous guides and resources
  • On-demand webinars held by industry experts
  • Moz Academy boasts a wide range of courses and certifications

Majestic is a bit sparser, though it offers:

  • Link-building guides
  • Webinars

Majestic vs. Moz: Integrations

Majestic integrates with just a few platforms like:

  • SEMrush
  • PiwikiPRO
  • Web CEO
  • Pitchbox

MOZ integrates with:

  • Hubspot
  • Klipfolio
  • Luna Link Rover
  • eXdomain

Majestic vs. Moz Pricing

One of the first things you will likely analyze when choosing between two software tools is their pricing plans.

When comparing Majestic and Moz, you’ll notice that:

  • Majestic: It’s more affordable, starting at $49.99/ month for Majestic Lite. Majestic Pro is $99.99, and Majestic API is $399.99 per month
  • Moz: It’s more expensive at $99 for the Standard pricing plan. The most expensive Moz product is $599/month.

Pro tip: Moz Pro offers a 30-day free trial, whereas Majestic does not. Instead, Majestic has some free tools, like its free backlink checker.

As such, getting Majestic is a cheaper investment, but Moz Pro allows you to get used to its platform. And it has a wider functionality for SEO and digital marketing.

Majestic vs. Moz: Who Should Get it?

After analyzing Majestic vs. Moz, here’s our conclusion based on your needs:

  • Companies of all sizes interested in general SEO: Moz is a better tool for overall SEO because it has a wide range of features for search engine optimization, such as keyword tracking, custom reports, and content management. It also has better customer support and more resources, so you can learn to increase your organic search traffic.
  • Budget-conscious online marketers and small firms interested in off-page SEO: Majestic is a better backlink tool, especially for link-building, reputation management, website traffic development, and competitor analysis. This tool is also cheaper, offers more integrations, and can be used for basic SEO strategies, so affiliate managers looking for trustworthy creators can definitely benefit from its link analytics.

That said, we at Breeeze use Ahrefs because it has more capabilities and key features, specifically for keyword research, competitor analysis, and content gap analysis.

That’s how we can find long-tail keywords with high search volume and low competition to increase our clients’ search engine visibility.

If you want to learn how we used Ahrefs to boost one of our clients’ organic traffic from 500 to 70,000 monthly visitors, read this case study.